Digital Card Evolution

From Paper to Digital: The Evolution of Business Cards in the Business World

A business card is a promotional tool that allows individuals or companies to present their identity and contact information to others. Traditional business cards typically include name-surname, title, company name, phone number, email address, and website. While these cards were mostly printed on paper in the past, today they are being transformed into digital and electronic formats under the influence of technology. Therefore, the answer to the question "what is a business card" has now gained a more inclusive meaning.

What is a Digital Business Card?

A digital business card is an electronic card that presents personal or corporate contact information through a digital platform. These cards are shared by being scanned with QR code or NFC technology. Users can combine their information into a digital profile and share it with others within seconds through platforms like Trowas. Digital business cards can carry much more information than physical cards, are much easier to update, and can be integrated with various applications.

Advantages of Digital Business Cards

• Instant Updates: When you change companies, update your contact details, or receive a new title, there's no need to reprint your card.

• Eco-Friendly: It provides an environmentally friendly communication method without the use of paper and ink.

• One-Tap Communication: With QR code or NFC business cards, your information is transferred quickly and contactlessly.

• Google Review Integration: Your digital business card can include a Google review link, making it easy to collect feedback about your services.

• Mobile Compatible: Easily accessible at any time via smartphones.

QR Code and NFC Business Card Technology

The two underlying technologies of digital business cards enhance ease of use and accessibility:

• QR Code Business Cards: By scanning with a mobile device camera, it provides direct access to a user profile, website, or contact information.

• NFC Business Cards: Using near-field communication technology, it enables information transfer simply by bringing the card close to a phone.

Both technologies facilitate contactless and fast data sharing in the business world, making professional interaction easier.

Scientific Perspective: The Impact of Digital Transformation on the Business World

In the study titled “Digital Transformation: An Overview of the Current State of the Art of Research”, published in 2021 in the journal SAGE Open, the effects of digitalization on corporate structure and individual communication were examined. The research emphasizes that digital identity creation and personal branding processes have become even more important, especially after the pandemic. In this context, digital business cards have been shown to have the potential to increase professional visibility and corporate reputation.

The Digital Business Card Creation Process

Creating a digital business card is much easier and more flexible compared to the traditional business card printing process. By following the steps below, you can have a professional digital business card in a short time:

• Order an NFC business card.

• Create a free account on the Trowas platform.

• Enter your name, title, company, email address, social media profiles, and Google review link.

• Start sharing your business card digitally.

This process can be completed within minutes, and you can update the information anytime.

What Does Business Card Mean? The Answer is Now Digital!

A business card is no longer just a piece of paper carrying your contact details. Today, a business card means a versatile tool that can be instantly updated, integrated with various platforms, and represent your professional identity in the digital world. Thanks to QR code business cards, the question of what a business card means now has a technology-integrated answer. Digital business cards have become not only a point of contact but also a strong representative of personal branding and effective digital communication.

If you also want to be part of the digital transformation and grow your business network with technology, meet Trowas' digital business card solutions.

Source:
Kraus, S., Palmer, C., Kailer, N., Kallinger, F. L., & Spitzer, J. (2021). Digital transformation: An overview of the current state of the art of research. SAGE Open, 11(3), 21582440211047576.