Digital Transformation at MÜSİAD EXPO 2024

MÜSİAD Expo 2024 was held this year with great participation as one of the most significant gatherings in the business world. As Trowas, we were also present at the event, setting up our booth to showcase our digital business card technology. During the expo, we had the opportunity to meet many professionals eager to explore the power of digital transformation.

This fair was not just an exhibition for Trowas; it was an experience that highlighted the power of digital transformation and the industry's growing need for innovative solutions. Many professionals who were introduced to digital business cards for the first time visited our booth to experience this new technology. Digital business cards not only provided a faster way to establish professional connections but also offered an eco-friendly and practical alternative.

One of the most notable moments during the event was when two business professionals, who were carrying hundreds of printed business cards, realized they couldn't keep up with the volume. They visited our booth, and after learning about digital business cards, they immediately created their own. This allowed them to relieve the burden of carrying physical cards and easily make digital connections. With features like NFC and QR code business cards, digital business cards proved to be an excellent solution for making professional life more efficient. This experience clearly demonstrated the role and importance of digital business cards in the business world.

Furthermore, we observed that digitalization provides great convenience not only for individuals but also for companies at the expo. Instead of catalogs and other printed materials, digital catalogs allow companies to promote themselves much more efficiently and effectively. With digital catalogs, companies can share information with their clients more quickly and easily, accelerating business processes. This once again highlights the growing need for digital transformation in the industry.

At Trowas, we are thrilled to be part of this journey to fill the gap in the industry and support digital transformation. The feedback we received at the expo confirmed that digital business cards are a major need, and the demand for this solution is increasing day by day. Trowas is not only making strides in the digital business card field but also continuing to take important steps toward enhancing customer satisfaction and driving innovation in the industry.

Additionally, the expo provided an opportunity to form new business partnerships. This event not only allowed us to showcase digital business cards but also served as a crucial platform for establishing strong business connections with other professionals. We are excited about the new partnerships and projects on the horizon.