First Impressions in Business Are Now Digital

In the business world, first impressions are often formed unnoticed yet remain lasting. According to psychological research, people form their first impression of someone within an average of 7 seconds. The professional image conveyed during this short time is no longer shaped by physical tools, but by digital ones. The question of what a business card is begins to be redefined exactly at this point.

The Psychology of First Impressions and Digitalization 

According to studies on communication conducted by psychologist Albert Mehrabian, the majority of perception in first impressions is formed through non-verbal elements. In today’s business world, these non-verbal elements have been replaced by digital business cards, online profiles, and social proof.

Key digital factors affecting first impressions:

• Professional digital profile appearance
• Up-to-date and accessible contact information
• Google reviews and references
• Ease of sharing (NFC business card, QR code business card)

What Is a Business Card? What Does It Mean Today? 

Traditionally, the question of what a business card means was answered as a printed piece of paper containing a name, title, and phone number. However, this definition has now lost its validity.

Main problems of paper business cards:

• They get lost or forgotten
• They quickly become outdated
• They cannot be measured or tracked
• They are not sustainable

At this point, electronic business cards and digital card solutions come to the forefront.

What Is a Digital Business Card and Why Is It More Effective?

A digital business card is a profile where professional information is shared digitally, can be updated, and is measurable. The process of creating a digital business card now covers not only sharing contact details but also managing professional image.

Advantages of digital business cards:

• Contactless sharing via NFC business cards and QR code business cards
• Apple Wallet and Google Wallet compatibility
• CRM-integrated card infrastructure
• Sustainability through paperless networking

How Does Trowas Strengthen Digital First Impressions?

Trowas Digital Business Card is a solution offered at trowas.com/tr and focused on the digital transformation of the business world.

Key features of Trowas:

• Professional digital profile sharing via the Trowas App
• Social proof creation through Google reviews integration
• AI-powered scanning and analysis
• Smart business card infrastructure
• Google Wallet compatible cards and Apple Wallet card support

Trowas is an AI-powered digital business card platform developed by SMARTOVER Software Inc., based in Türkiye.

What Do Scientific Studies Say?

According to a study conducted by Princeton University, people need as little as one-tenth of a second to evaluate a face. In digital environments, this duration is directly related to the first appearance of a profile.

Common findings from research:

• Visual and well-structured profiles are perceived as more trustworthy
• Social proof (reviews, references) shortens decision-making time
• Up-to-date information increases the perception of professionalism

Does a digital business card really affect first impressions?

Yes. Research shows that digital profiles directly influence professional perception.

Why is Google reviews integration important?

Google reviews strengthen first impressions by building trust and social proof.

Is an NFC business card or a QR code business card more effective?

Both are effective. NFC business cards provide speed, while QR code business cards offer accessibility across all devices.

Mini Information Box

First impressions are formed digitally within seconds. Up-to-date, measurable, and trustworthy digital business cards permanently strengthen professional perception.

In today’s business world, first impressions are no longer shaped by a piece of paper but by a digital experience. To strengthen your professional image, make your Google reviews visible, and build sustainable networking, discover Trowas Digital Business Card solutions.