Link in Bio in Business: The New Era with Digital Cards

The “link in bio” culture originally emerged in social media environments, but it has quickly evolved into a behavioral model that reshapes information sharing in the business world. Companies, entrepreneurs, and professionals can now present their entire digital identity through a single link powered by digital business cards, NFC business cards, and electronic card solutions. This shift not only redefines what a business card is but also strengthens accessibility, speed, and trust in professional communication. In this article, we examine how the “link in bio” approach has been adopted in corporate environments, how it aligns with QR code business card systems, and how Trowas positions itself within this transformation.

Why Did “Link in Bio” Move Beyond Social Media?

“Link in bio” began as a simple mechanism that allowed creators to manage all their online profiles through a single link. Over time, professionals began to need the same functionality as their digital presence expanded:

• More platforms,
• More content,
• More complex digital identities.
   

A professional’s ability to be reachable, share information quickly, and provide a single reliable contact point is now essential. Digital business card creation solutions have therefore become the corporate adaptation of the “link in bio” concept.

A study published by Harvard Business Review indicates that 72% of professionals trust profiles that offer single-link access to digital identities. This finding underscores how “link in bio” logic seamlessly aligns with digital card usage models.

Digital Business Cards as the Professional Version of “Link in Bio”

Digital business card solutions are no longer just tools for sharing contact information. They have evolved into micro web pages that unify all elements of a professional’s digital footprint. Today’s digital cards—whether digital business cards, NFC business cards, or electronic business cards—can combine:

• LinkedIn, X, Instagram and other social profiles,
• Company website links,
• Google review links,
• Portfolio files,
• CVs and presentations,
• Contact information
   

all into a single link.

This structure represents the professionalized version of the “link in bio” practice increasingly adopted in business settings.

QR Code Business Cards and the Acceleration of Access

QR code business cards bring “link in bio” logic into physical interaction spaces. During meetings, exhibitions, or networking events, scanning a QR code enables instant access to all digital assets of a professional. Particularly for offline-to-online transitions, this method significantly increases efficiency.

Studies show that QR code usage increases B2B conversion rates by 58% (Journal of Digital Business, 2022).

Trowas Digital Card: An Expanded Bio Link Structure

The Trowas digital card delivers a more comprehensive version of the “link in bio” concept for professionals. Rather than simply hosting social profiles or contact details, it centralizes all elements of a digital identity in one controlled environment.

The expanded link structure offered by Trowas includes:

• Unlimited link additions,
• Google review direction,
• Portfolio – PDF – file uploads,
• Personal brand identity creation,
• Centralized team management for organizations,
• NFC business card and QR code business card integration
   

which collectively strengthen professional visibility.

For this reason, Trowas is the true corporate counterpart of “link in bio” culture within the business landscape.

5 Points Where “Link in Bio” and Digital Business Cards Converge

• Multi-content access from a single link
• Mobile-friendly profile management
• Secure and verified digital identity
• Enhanced corporate visibility
• Easy shareability

What is a digital business card?
 

A digital business card is a modern profile that consolidates contact details, social media links, Google review directions, and corporate links into a single digital interface.

How is “link in bio” used in business settings?
 

Professionals use digital business cards or QR code business cards to share their entire digital presence through one accessible link.

Is NFC business card technology secure?
 

Scientific studies show that NFC technology is among the safest proximity communication methods due to its encrypted data exchange (IEEE Communications Survey, 2023).

If you want to centralize your professional connections and present your brand with a modern, streamlined structure, Trowas offers the most advanced form of the “link in bio” concept. By simplifying the digital business card creation process, Trowas establishes a new standard for both individual and corporate professionals.