Meet Trowas App: An AI-Powered Business Card Experience

Meet Trowas App: Business Cards Just Got Smarter

In the business world, exchanging contact information is one of the most essential parts of new encounters. Making a lasting impression and sharing your details quickly and securely is critical in today’s professional environment. Trowas App steps in precisely at this point.

As Turkey’s first AI-powered digital business card application, Trowas App is now available on both the App Store and Google Play. Developed by Smartover Software Inc., the app was brought to life through R&D studies conducted at Uludağ University’s ULUTEK Technopark. However, this app is more than just a business card alternative—it’s a complete professional communication solution.

What is a Digital Business Card and Why Do You Need One?

First, let’s explore why digital business cards are more advantageous than traditional ones:

• Fast sharing: Share your information in seconds via NFC or QR code.

• Updatable content: No need to reprint every time—update with a single tap.

• Eco-friendly: No paper waste.

• Analytics and data collection: Track and analyze your contacts.

Trowas App takes these advantages to the next level—with the power of artificial intelligence.

What Makes Trowas App Unique?

1. AI-Powered Business Card Scanner

One of the app’s standout features is its AI-powered business card recognition and scanning engine. When you scan a physical business card, a QR code, or even an event badge, Trowas App identifies, interprets, and transfers the information to your digital space.

This engine is not just OCR (optical character recognition); it also includes an algorithm that analyzes the context of the card. So if there’s missing data—like name, title, email, or company—the app tries to fill it in automatically.

At the core of this feature is Smartover’s proprietary data engine.

2. Data Enrichment Capability

Trowas App can automatically complete missing details from scanned cards using publicly available online sources. For example, if a card only has a name and company, the app may enrich it with a LinkedIn profile, phone number, or corporate email.

This capability is a game-changer for marketing teams, sales professionals, and HR departments.

3. Advanced Panel for Corporate Users

Trowas App is designed with both individuals and organizations in mind. In corporate packages:

• All employee cards can be managed from a central panel.

• Company logos and brand-compliant designs can be applied uniformly.

• Users can create and use different cards for different roles (e.g., sales, technical support, investor relations).

• User interactions and engagement can be analyzed.

Moreover, the app integrates with platforms such as Salesforce, HubSpot, and Active Directory.

Sustainability and Data Security

Trowas App is not only a technological solution but also an environmentally conscious one. By eliminating the need for printed business cards, it contributes to a zero-waste approach.

Additionally, the app fully complies with data protection regulations, including KVKK (Turkey) and GDPR (EU). All data is stored encrypted in the cloud and shared only under user control.

Scientific Basis: The Impact of Digital Business Cards

A 2022 academic study (Lee & Kim, Journal of Business Communication Technologies) found that digital business cards generate 40% more engagement than traditional cards. The same study showed that this increase is especially significant in apps integrated with platforms like LinkedIn and CRM systems.

Trowas App is built with this infrastructure in mind, aiming to deliver real value in both personal and corporate communications.

What Does Trowas Co-Founder Faruk Çıbuk Say?

Sharing the origin story of Trowas App, Faruk Çıbuk summarizes the app’s vision:

“With Trowas App, we don’t just offer a business card; we make professional communication greener, faster, and smarter. With its AI-powered structure, Trowas is an intelligent communication solution that meets the demands of digital transformation.”

Try It Now: Download Trowas App

If you want to digitize your professional communication and take a step ahead, download and try Trowas App now.

Find the app on Google Play and the App Store by searching "Trowas".
Sharing your Google review supports the app’s improvement!

References:

Lee, J. & Kim, S. (2022). Digital Business Cards as Marketing Tools: Efficiency and Environmental Impact. Journal of Business Communication Technologies, 18(2), 44-56.