What Is a Digital Business Card? A New Communication Era as Told by Trowas in TIM Report

For many years, the concept of the business card remained unchanged in the professional world. However, digitalization, remote working, and the growing need for contactless communication have fundamentally transformed this habit. In an interview published in TIM Report, Faruk Çıbuk, Co-Founder of Trowas, discusses in detail the background of this transformation and explains why digital business cards have become a new standard in modern business communication.

The Birth of Trowas: From a Need to a Platform

“We exchange business cards, but we cannot manage real connections”

In the TIM Report interview, Faruk Çıbuk summarizes the starting point of Trowas with a very familiar problem in the business world:

We exchange business cards, but we cannot manage real connections.

During the pandemic, when face-to-face communication suddenly shifted to digital channels, this need became much more visible. People no longer wanted to simply share information; they wanted to do it with a single tap, contactlessly, measurably, and in a way that could be digitally managed.

At the same time, the rapid global adoption of NFC technology became one of the most important factors that triggered the founding journey of Trowas.

“Tap, Share, Connect”: The Core Philosophy of Trowas

In the interview, Faruk Çıbuk emphasizes a key point:
Trowas does not merely digitize business cards; it redefines communication itself.

The motto “Tap, Share, Connect” was born from this exact perspective.
The goal was to combine the speed of technology with the value of human interaction.

For this reason, Trowas positions itself as:

• More than just a digital business card
• Measurable
• Sustainable
• An intelligent networking platform
   

Today, more than 40,000 professionals across over 50 countries use Trowas, clearly demonstrating—as Faruk Çıbuk highlights—that this transformation addresses a universal need.

What Is a Business Card? How Has Its Meaning Changed in the Digital Age?

For a long time, the question “what is a business card?” had a simple answer.
However, as stated in the TIM Report interview, this definition is no longer sufficient.

Traditional business cards:

• Cannot be updated
• Cannot be tracked
• Cannot be measured
• Are not sustainable
   

At this point, the digital business card comes into play.
A digital card does not merely carry information; it manages the connection.

This transformation is also supported by academic research. Studies emphasize that measurable digital touchpoints significantly increase efficiency in professional relationships (Harvard Business Review – Digital Interaction Models).

NFC Business Cards and QR Code Business Cards: The Power of a Hybrid Structure

In the TIM Report interview, Faruk Çıbuk draws particular attention to Trowas’s hybrid structure when explaining its technological advantages.

Trowas combines:

• NFC business card technology
• QR code business card technology
   

to deliver a seamless and device-independent experience.

With this hybrid approach:

• Information is shared within seconds
• Apple Wallet and Google Wallet compatible cards can be created
• Physical contact is no longer required
   

However, as Faruk Çıbuk points out, the real differentiation does not end here.

Measurable Networking: Beyond the First Interaction

With traditional business cards, tracking feedback or outcomes—such as follow-ups or even Google reviews—is impossible.
Trowas, on the other hand, turns the initial interaction into something manageable.

Key points highlighted in the interview include:

• Seeing whom you met and where
• Tracking how the card performs in terms of engagement
• Knowing whether the connection was saved
   

This approach transforms networking from an intuitive activity into a data-driven process.

An AI-Powered Digital Business Card Experience

Another topic that Faruk Çıbuk strongly emphasizes in the TIM Report interview is Trowas’s artificial intelligence infrastructure.

The platform offers:

• An AI-powered card scanner
• Instant digitization of physical business cards
• Multi-profile management
• CRM-integrated card infrastructure
   

These features elevate Trowas beyond a standard electronic business card solution.

Trowas Teams: The Center of Corporate Communication

One of the prominent topics in the interview is Trowas Teams, developed specifically for corporate structures.

With Trowas Teams:

• All company business cards are managed from a single dashboard
• Bulk updates can be applied easily
• Cards of former employees can be deactivated with one click
   

This structure is supported by private cloud and on-premise solutions, making it particularly suitable for industries that require high levels of security.

Security, KVKK, and GDPR: The Foundation of Trust

In the interview, Faruk Çıbuk clearly states that data security is non-negotiable for Trowas.

The platform:

• Is compliant with KVKK and GDPR regulations
• Uses AES-256 encryption
• Undergoes regular penetration testing
   

User data is never shared with third parties under any circumstances and is never used for commercial purposes.

Sustainable Business Cards and Carbon Footprint Reduction

Sustainability is another key topic highlighted in the TIM Report interview.

Paper business cards:

• Increase paper consumption
• Create carbon emissions through printing and logistics processes
   

Companies that switch to Trowas eliminate tens of thousands of printed business cards and actively adopt a paperless networking culture.

This approach is also supported by scientific studies, which identify sustainable office practices as a core component of environmental responsibility (Environmental Paper Network).

The Future Vision Shared in TIM Report

At the end of the interview, Faruk Çıbuk clearly outlines Trowas’s future roadmap.

The 2026 goals include:

• The global launch of the Trowas App
• AI-based data enrichment modules
• Event & Lead Capture Analytics solutions
• A target of over 100,000 users
   

The vision is summarized in a single statement:
Connect Better. Network Smarter.

This vision shared in TIM Report clearly demonstrates why Trowas is not just a digital business card, but an intelligent communication technology.

Discover how to make your connections measurable, secure, and sustainable with Trowas Digital Business Card
https://trowas.com/t